Redesigning Design, the Cliff in Front of Us All

Greg Storey exhorts designers to jump gamely into the breach. Design process is leaner, budgets are tighter, and AI is everywhere. There’s no going back, he says���time for reinvention and for curiosity.

I don���t have to like it. Neither do you. But the writingis on the wall���and it���s constantly regenerating.

We���re not at a crossroads. We���re at the edge of a cliff.And I���m not the only one seeing it. Mike Davidson recentlyput it plainly: ���the future favors the curious.��� He���sright. This moment demands that designers experiment,explore, and stop waiting for someone else to definethe role for them.

You don���t need a coach or a mentor for this moment.The career path is simple: jump, or stay behind. Rantand reminisce���or move forward. Look, people changecareers all the time. There���s no shame in that. Butexperience tells me that no amount of pushback is goingto fend off AI integration. It���s already here, andit���s targeting every workflow, everywhere, runningon rinse-and-repeat.

Today���s headlines about AI bubbles and ���regret��� cyclesfeel familiar���like the ones we saw in the mid–90s.Back then, the pundits scoffed and swore the internetwas a fad. ���

So think of this moment not as a collapse���but a resize and reshaping.New tools and techniques. New outcomes and expectations.New definitions of value. Don���t compare today with yesterday. It doesn���t matter.

Redesigning Design, the Cliff in Front of Us All | Greg Storey