5 Common Misconceptions About Major Donors

Major donors are a critical part of nonprofit fundraising, but many fundraisers approach them with inaccurate assumptions. These misconceptions can prevent organizations from building genuine relationships with donors and securing the support they need. It’s essential to debunk some of the most common myths fundraisers have about major donors. By understanding the reality behind these myths, nonprofits can better engage with donors and create more meaningful, productive partnerships.

Myth #1: All...