B2AI is the new B2B: Why companies need to start designing products for AI agents

Businesses will need new strategies in a world where AIs chat among themselves, says a report from Visa and the Institute for the Future.

Some common business models can be described as B2C and B2B, which are “business-to-consumer,” and “business-to-business,” respectively. But now, get ready for “B2AI,” or “business-to-AI.”

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Published on April 16, 2025 20:00
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