Authors and Branding

So, I was pretty psyched this week to receive an advance reading copy of Jonathan Tropper’s new book, ONELAST THING BEFORE I GO.

I finished it in less than a day.

This is not going to be a review, that will come later, I’m actually more interested in talking about the book cover right now.

Tropper’s previous (and breakthrough) novel, THIS IS WHERE I LEAVE YOU, had a nice cover design, which, upon the book’s success resulted in the cover deigns of his previous novels to be redesigned and the pap...