This 1 Decision Got His Failing Business to $10K MRR

Alexander BelogubovFounder of ReplyGuy $10,000 monthly revenue

Alexander Belogubov tweets…

I was a burned-out technical founder working 60+ hours weekly on my social media auto-reply tool (ReplyGuy). Despite having product-market fit, I was stuck at $300 MRR for 3 months.

Exhausted and ready to quit, I listed my business for $20K.

Instead of buying, a potential purchaser saw the potential and proposed a partnership.

The results?

Month 1: $2,000 MRR (6.6X growth)
Month 6: $10,000 MRR (33X growth)
Final outcome: Six-figure exit

The secret wasn’t just dividing the workload—it was multiplying output through complementary skills:

Me: Product development and engineering
My co-founder: Growth strategy and marketing

This personal experience inspired me to build IndieMerger, a platform connecting founders with complementary skills to create powerful partnerships.

Worth checking out IndieMerger, see if you can come in as a partner on an existing business instead of trying to build something solo