The next big AI shift in media? Turning news into a two-way conversation

Generative AI has the potential to transform how we consume news—not by guessing what we want, but by helping us ask better questions.

When people talk about how AI might reshape media, the term “hyper-personalization” comes up a lot. In broad terms, it means that AI can tailor the experience around your preferences—assuming it has enough data about you. To some extent, algorithms and ad tech have been doing this for years, recommending links and stories based on your clicks and browsing behavior.