How to Drive Sales Velocity: Unlocking the Power of the Buyer Change Blueprint

Let’s be real: getting buyers to take action isn’t easy.

You’ve been there; a deal is progressing, conversations are moving along, and then—boom—it stalls. The buyer goes quiet. They hesitate. And suddenly, what seemed like a sure thing turns into an endless cycle of follow-ups and ghosting.

Why does this happen?

It’s a common challenge in sales: while buyers might recognize the need for change, they don’t feel the urgency to act now.