Email Marketing Reality Check: 9 Myths Debunked After Sending 7 Million Emails

Email marketing myths abound, but after a decade of experience and 7 million emails sent, I’ve discovered what actually works for creators and small businesses.

Don’t believe everything you’ve heard about email marketing. I’ve run several different email lists for over 10 years in niches like writing, fintech, food and drinks, and even NFTs (don’t ask about that one). I hate to do the math, but I’ve sent over 7 million emails to my lists over the years.

I started my first email list back i...