Is Viral Content Killing Your Business? The 40-40-20 Rule for Creator Success

Discover why chasing viral content might be sabotaging your business growth and how the 40-40-20 rule can transform your content strategy.

I wish someone had sat me down years ago and explained that going viral isn’t always good for business. In fact, it can be downright harmful if you’re attracting the wrong audience with the wrong content. Let me explain why.

The Hidden Danger of Viral ContentCreate content specifically designed to reach your ideal audience and directly map to on...