Two men each with a beer mug in their right hands

I FIRST BECAME AWARE of Birra Moretti when I visited the city of Udine in northeast Italy in the late 1960s. This brewery was founded in Udine in1859, Its logo includes a man in a hat, holding a glass tankard of beer in his right hand.

Today, I visited a pub near Hatfield in Hertfordshire. Within the gents’ toilet, I noticed a sticker attached to a cistern. At first sight, it looks like the Birra Moretti logo, After a moment, I saw that it is a parody of the logo issued by a football (soccer) club in Stevenage, Hertfordshire. Where the original logo is topped with the words ‘Birra Moretti’, the parodied version has the name ‘Steve Evans’.

And who, you might be wondering, is Steve Evans? Between 2022 and 2024, he was the manager of Stevenage Football Club. During his time in this role, the team won 57 out of 120 matches.