Update on Project V

Cast your mind back to January, my decision to enact Project V and trial the ‘dot-dot-dash’ format: weekly rambles and a monthly deep dive. Ten weeks later, the results are in, and they aren’t great.

Let’s EVALUATE!

summons back all the planners who had been totally excluded from the process since writing the creative brief

Let’s start with the data, and, oh.

The Boob of Doom

Well, that’s probably not good.

I don’t conduct exit interviews. However, I think it is safe to guess that:

Some readers that...