How founders of Black-owned brands are navigating a post-DEI era

In today’s anti-DEI climate, some Black entrepreneurs worry about personal repercussions or feel pressure to cancel contracts with retreating retailers.

The co-founders of a company that makes lip products for darker skin tones no longer hope to get their line into Target. A brother and sister who make jigsaw puzzles celebrating Black subjects wonder if they need to offer “neutral” images like landscapes to keep growing.