Share of Voice vs. Share of Market: What’s the Difference and Why It Matters?

In the battle for market dominance, two metrics reign supreme: Share of Voice (SOV) and Share of Market (SOM). Understanding their relationship could be the key to unlocking your brand’s growth potential. I’ve seen firsthand how these metrics can make or break a marketing strategy. Let’s dive into what these crucial metrics mean and why […]

Share of Voice vs. Share of Market: What’s the Difference and Why It Matters? appeared first on NealSchaffer.com