The Hidden Truth About Viral Content: Confessions of a Reformed Creator

Creating meaningful content in a world obsessed with quick viral hits and vanishing algorithms.

A reader recently reached out to me about her journey writing online. Her biggest struggle? Finding the balance between creating content that performs well and not becoming obsessed with metrics and numbers.

I understand her dilemma perfectly. At first glance, the data seems clear: shallow clickbait is the path to engagement. But after years in this space, I’ve learned some hard truths about cha...