How brands can learn to tap into the power of fandoms

At the Fast Company Grill at SXSW, execs from Weverse, Crunchyroll, and Wattpad/Webtoon spoke about how their companies cultivate and serve their diehard fandoms—and how you can apply that approach to your customers.

Cultivating a loyal fan base is every brand’s dream. So why not take a page out of the book of companies that have made fandom the foundation of their business?