LinkedIn Isn’t Dead — You’re Just Not Using It Right

You can land a 9-figure deal, a dream job, or a breakthrough mentor right here. But only if you know how to show up differently.

Lately, I’ve been hearing a lot of chatter about how LinkedIn is “slowing down,” how “nobody reads posts anymore,” or how “the algorithm is broken.” Let me be direct: LinkedIn isn’t dead. You’re just not using it right.

I don’t say that casually—I say it as someone who has leveraged this platform to fundamentally transform my career, my reach, and my impact.

I’ve built a global personal brand on LinkedIn. I’ve landed meetings, created partnerships, and developed relationships that have led to over $1 billion in revenue that would never have existed otherwise.

This isn’t theory. It’s lived experience.

LinkedIn has helped me become recognized as the #1 social seller in all of technology.

It has allowed me to meet thousands of customers I never would have connected with through traditional channels.

It’s been the gateway to launching not one, but three podcasts—Mastering Modern Selling, Connected Teamwork, and Salesman on Fire.

It’s opened doors to global speaking engagements, content partnerships, and executive briefings that originated with a single post, a message, or a moment of showing up differently.

This platform works. The question is: are you working it the right way?

Most People Are Using LinkedIn Wrong

The problem isn’t LinkedIn. It’s how people approach it.

Too often, professionals treat LinkedIn as a digital résumé board. Others use it to repost company press releases or marketing content without context, personality, or interaction. Some show up only when they need something—like a job, a lead, or recognition—and disappear again once they’ve hit “post.”

But if you show up like everyone else, you blend in like everyone else.

LinkedIn is not a static site. It’s a dynamic ecosystem. It’s a living, breathing extension of who you are, how you think, and how you serve. The people who succeed here understand that it’s not about broadcasting. It’s about connecting. It’s about showing up with consistency, clarity, and authenticity.

A Framework That Actually Works

I’ve developed a personal framework that has helped me—and many others—turn LinkedIn from a passive platform into an active launchpad for opportunity.

1. Be authentic, not artificial. Share stories. Be human. Talk about the wins and the lessons. Speak in a way that invites people into your world instead of trying to impress them with a polished highlight reel.

2. Start conversations, not just posts. Every piece of content should spark dialogue. Ask real questions. Challenge assumptions. And most importantly, respond to the comments. Every comment is a potential relationship.

3. Be the expert guide—not the hero. Give freely. Offer your playbook, your strategies, your learnings. When people see you as someone who generously shares insight, they’re far more likely to trust you, follow you, and do business with you.

4. Show up consistently. One post won’t change your career. But showing up every week for a year can. Visibility isn’t about going viral—it’s about staying top of mind.

5. Engage with others intentionally. Don’t just post and ghost. Comment on others’ content. Celebrate people in your network. Amplify others. It’s not just about your voice—it’s about being part of a broader conversation.

This Platform Changed My Life—It Can Do the Same for You

LinkedIn has helped me land meetings that led to high nine-figure deals. It’s introduced me to mentors who challenged and inspired me. It’s enabled me to build community and credibility. Most importantly, it has allowed me to add value—at scale—to others in sales, leadership, and social impact.

And I want the same for you.

So here’s my question: What’s working for you on LinkedIn right now? What have you found that drives true connection, visibility, or opportunity?

Let’s stop blaming the algorithm and start owning the way we show up. Because when you do it right, LinkedIn becomes more than a platform. It becomes a catalyst.

LinkedIn isn’t dead. It’s alive and well. And it’s waiting for you to come alive on it.

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