The AI and DEI Balancing Act

What companies need to know in 2025 to move forward.

Artificial intelligence and diversity, equity, and inclusion (DEI) are rapidly becoming two of the most challenging and consequential communication arenas for modern companies. According to Mission North’s 2025 Brand Expectations Index (BEx), public sentiment is evolving in ways that require corporate leaders to rethink how they communicate about these issues, balancing transparency with strategic messaging to maintain trust and relevance.