
Caleb MaruFounder of Tech Safari
$100,000+ annual revenue
From a recent State of Email Newsletters report…
Tech Safari is a beehiiv newsletter focused solely on the tech world in Africa. [Caleb] Maru and his team have been able to grow to over 15,000 subscribers and six figures in revenue by sharing the latest news, trends, tools, and events in the African tech space.
According to another report, they launched the newsletter ~2.5 years ago 
Sounds like they’re mainly monetizing via paid editions…
where we use storytelling just to unpack one company — kind of like a deep dive into a company or an idea and that’s been so good.
Also monetizing with…
Sponsors for in-person eventsA content agency “which we built from our audience”
Other niche + place + newsletter success stories 
Rave scene + Los Angeles: $100K in 3 monthsFood scene + Colorado Springs: $6K/monthReal estate for foreigners + Japan: $8K/monthPerhaps this formula could work for you, too.
Related: 5-step process to build a fast-growing, successful newsletter
Published on March 17, 2025 03:42