Rising demand for hyper-personalization in digital finance

To capture the consumer, finance companies must follow the e-commerce industry’s lead.

The financial services industry is facing an era of unparalleled fragmentation. Consumers are no longer limited to a single bank or financial provider in an increasingly nomadic digital environment. Instead, consumers can move seamlessly between services and products across multiple platforms. This creates a highly competitive marketplace while still maintaining some degree of segmentation. As fintech disruptors and traditional financial institutions compete for consumers, creating brand differentiation and customer loyalty has become one of the hardest and most critical aspects of growing a business.