The pivot playbook: How product cuts saved Honest Company and Aloha

Aloha and Honest Company needed a reset, and that meant cutting products, rethinking strategy, and betting big on employees.

Within three months of becoming CEO of the Honest Company in 2023, Carla Vernón slashed 25% of its eco-friendly goods. That seems tame in comparison to what happened when Brad Charron joined Aloha as CEO in 2017: He killed off every product category.