Introducing "What Would Jay-Z Do?"

Back in 2011, Jay-Z and Kanye West released “Otis,” the lead single from their collaborative album Watch the Throne, packing it with terms that quickly became part of the vernacular. Among them: “luxury rap,” “new watch alert,” and “my other other Benz.”

My personal favorite was Kanye’s line, “Maybach bumper sticker read ‘What Would Hova Do?’” I liked it so much that I designed an actual bumper sticker with the slogan on top and the URL to buy my Jay-Z biography Empire State of Mind underneath. T...