What should Miles do?

A software developer in California (I'll call him Miles) wrote to me recently with a question about motivation. Instead of answering right away, I asked if I could pose his problem to all of you. Perhaps by combining our minds, we could be a free open source McKinsey & Company for motivation.

So here's Miles's question for us:

"How would you motivate a software team to reduce bugs in a product throughout the development process instead of just the end?"

And here's my question for all of you:

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