Evolution of Childrenswear: How in Recent Years It’s Changed

Before the 1800’s, kids clothes resembled those worn by adults – but smaller. The threads were small, restrictive, and uncomfortable. In the last ten years, there’s been a big change in how children dress. How? Let’s explore.

Background

The 21st century is a very different place to the 18th. Things change, and fast. The rate of that change seems to increase year by year too. The rise of gender-neutral fashion, social media, celebrity culture, sustainability, and economics all play their part in this. 

Gender Neutral Childrenswear

Gender neutral fashion is clothing not specific to a particular gender. It’s a fluid approach that goes beyond the black and white understanding of male and female fashion. Social media played a big part in this, with influencers jumping on this hype. Clothes look better online, which can help to entice potential buyers. 

Also, it removes a level of ‘formality’, meaning it’s not just the organisation promoting it, but regular people using them in everyday situations. If they already have a big follower base – there’s potential for more people to see it. TikTok and Instagram provide platforms for people to promote and raise awareness of it. 

Some companies specialize in unisex baby clothes that have been offering award winning ethical and sustainable clothing for babies and toddlers. There’s kids slim jeans too, with the skinny look giving a ‘good fit’ feel to children. In clothing it’s not just the style, but also the fit that’s important, adding a level of elegance. 

Sustainability

The rise of sustainability means there’s a level of eco-consciousness too, with the increase of ethical fashion. This includes things like upcycling – the process of transforming old and unused items into new products. Also, the materials can be organic.

And there’s an emphasis of fairtrade practices, ensuring those at the bottom of the production chain aren’t forgotten. 

Market Growth

All this means that there are opportunities for more growth. The revenue in the children’s apparel market is currently US$54.62bn in the U.S, with an estimated growth of 1.46% in the next four years. Globally, Americans buy more kids’ clothes than the rest of the world, generating higher revenue than anyone else. 

Twinning

Then – there’s ‘twinning’ – the art of dressing up the same as children. For example, a parent might choose to wear the exact same colors or style as her child. It’s created an interesting gap in the market. When buying their children clothes, parents resorted to asking if they had the same for them. Not only does it help create a bond, but it also helps create a lasting memory for both of you. Brands have hopped on board with this trend by offering sets for both the parent and the child. This ranges from everyday brands to luxury off the high street brands as Louis Vuitton launched its first babywear for babies up to one years old. 

Practicality and Comfort

There’s a shift towards practicality and comfort too, emphasizing functionality. Children need to be able to move around freely, without restrictive clothing. When they’re playing, as well as comfort, they need durability. There’s breathability too – as they produce a lot of body heat, we’ve seen fabrics like cotton, linen, and hemp become increasingly popular, as supposed to synthetic fabrics like polyester.

Diverse Promotion

Promoting kids wear is more diverse than ever now, with an eclectic mix of models from different backgrounds. Many brands are becoming inclusive as well by even using children with disabilities in their store’s advertisements. Some have even brought a creative adaptive clothing line to target children with special needs to help those living with disabilities. Their adaptive short sleeve bodysuit, for example, has a hidden abdominal opening. 

Overall, these changes help kids with their overall confidence. After all, if they’re more comfortable in what they wear, they’re happier. And everyone is included, with disabled-friendly designs, kids don’t have to feel ‘different’ because of their clothes. 

Gender-neutrality means kids don’t get pressured into binary options of male and female wear but are free to express themselves and feel comfortable in their identity. The eclectic representation in the promotion of kids wear means children from different races, body types, and abilities feel included and valued. 

Also, eco-friendly clothes instill an eco-consciousness in kids, this sets the tone early in their life. As carbon emissions continue to rise, increasing the awareness in the next generation is key. 

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