Why Authors Need an Information Sheet for Each Book

When you start to market your book (or series), you are going to have to provide a lot of different kinds of information for book tours, blogs, podcasts, and other promotions. I create a Word document for each book with all the information that I know someone will ask about. That way, when I need to respond to an email, send publicity information, or do a post on social media, everything is in one place.

Here’s what I include:

All ISBNs for the book

Back cover copy

Biography

Elevator speech for the book (1-2 sentences to describe the story)

Any tag lines you use

Links for purchase on a variety of retail sites

Summary of the series

I also keep an electronic file handy of my headshots and book covers in different sizes. I have a file of graphics that I created in Canva and Bookbrush for different seasons that are sized for a variety of social media platforms. I like both of these creative packages because I can depict the book in paperback, audio, and ebook for the graphics.

Having all of your book information organized will save you time when you’re responding to marking requests.