How to Get Ideas, Jack Foster

This is a fun, insightful read! It explores the nature of creativity from a marketing perspective, but the same rules apply to all forms of creativity really. I don’t know that I learned anything brand new, but it emphasized the concepts of reading widely, being curious about the world, the importance of mindset (if you don’t believe you can come up with an idea for something, you won’t–but conversely, if you believe there are an endless lists of ways to solve a problem, you can’t help but come up with some of them), and juggling multiple projects at once. (That way, if you get stuck on one issue, you can switch to something else, and then come back to it fresh, trusting that your subconscious is on the job.) I also loved that every chapter opens with witty, relevant quotes.

My rating: ****1/2

Language: none

Sexual content: none

Violence: none

Political content: none

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