Amazon’s AI-powered Alexa+ wants to be your best friend—for $19.99 per month

Amazon says Alexa+ is able to have conversations with a more natural, humanlike flow and can learn more about a user—such as dietary preferences or allergies—the more it’s used.

Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic dates.