How to Master Book Promotion Without Feeling Overwhelmed

I was just catching up with an old friend over coffee the other day, and naturally, we started chatting about our latest writing projects. My friend seemed overwhelmed by the idea of promoting her new book. 'I just want to write,' she confessed, 'but if no one knows about my book, what's the point?' I totally understood where she was coming from; after all, book promotion seems like a whole new beast to tackle. But, during our chat, I shared some strategies that have helped me, hoping they’d ease her mind—hopefully, they’ll help you, too!

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