‘I’m a big believer in reading a room’: Kate Aronowitz of Google Ventures on balancing business and creativity

The portfolio operations lead has a love-hate relationship with being labeled ‘a creative.’ Creativity for her is as much about solving problems as it is building things from scratch.

Kate Aronowitz tells me she first set out in graphic design because it felt like a discipline that helped her bring order to things. Many years later, she has a love-hate relationship with being labeled “a creative” because the creative process, as she sees it, is not just about art and design—it’s as much about solving problems as it is building things from scratch. She also believes everyone can be creative under the right circumstances.