How to run a successful book launch as an indie author

It is well known that indie authors must coordinate and market largely themselves. And the way Sanja (S.K. Stapar) organised and curated the entire event was incredible.

It is a testament to her passion for the debut novel she’s released, but also the drive to create a meaningful and personable experience for all attendees. So, after the amazing night that was had, I decided to record this experience in a blog post – and, it has also provided me with inspiration for my own book launch happening in late April.

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The Location

The event was held at Gallery Elysium, Hawthorn VIC. Hawthorn tends to be busier compared to other suburbs, but parking was plentiful, and the gallery was situated in a quieter area of Burwood Road.

Having the launch at a gallery space gave visitors a chance to roam around a beautiful, artistic space before being seated. The walls were decorated with brightly coloured large format paintings, that did not detract from S.K. Stapar’s book displayed at the front.

It also allows for having a dedicated space for your audience who specifically is attending for your book, rather than running the risk of having to battle over other noises in a library, etc.

Based on my experience as an attendee, I think gallery spaces are excellent choices for a book launch. While there will most likely be other artwork in the space, overall, you can make it your own, and decorate/cater how you want.

The Goodies

Upon entrance, I was greeted by Sanja’s sister who handed every guest a goodie bag (what an amazing sister!).

I was taken aback by this, since the event cost me a whole $0 to attend! I was impressed by the gesture.

Inside the bag was a selection of bookmarks, flyers and cards from other authors, bookstores and editors; a great way to combine publicity and encourage participation and potentially sponsorship from others in the publishing/writing field.

Along with those items, the bag included a highlighter, gel pen, and snacks – all important items for any note taking reader! Such lovely touches, and it was well received by all attendees.

Below is a photo of the goodie bag items:

All the bookmarks, flyers and gifts in the goodie bag I received.

Oh, and I’d be remiss if I didn’t mention my absolute favorite thing in the world – food!

Sanja provided guests with delicious traditional Serbian food, burek, upplied by Serbian caterer Sweet Galore. Along with that Sanja’s mum made a gluten free cake and biscuits, and an unforgettable Midnight Gate themed cake!
Check out the picture below of this amazing sweet creation, made by Laura, @petit.patissier:

The beautiful Midnight Gate cake.The Experience

From being treated to a goodie bag and food from the beginning of the event, I was so excited for the main event – the book discussion and a Q and A.

Sanja was introduced and interviewed by the wonderful Steph Huddleston, which was her critique partner. It was a great opportunity to learn more about the book and the conception of the story, enticing me even further to get my nose in this book!

The presentation ended with a Q and A session, and Sanja was so informative and receptive to all questions asked.

Following the presentation, the book signing and purchasing begun. I was so touched by Sanja, as she took the time to chat with every person in line, and take a polaroid pic with everyone, and here’s mine below:

Polaroid picture of me (left) and S.K. Stapar (Right)Final thoughts

The launch for Midnight Gate was such a special event. I could tell it meant so much to Sanja and her family that supported her that night. It was the culmination of lots of hard work, and it certainly paid off by not only the number of attendees but the overall buzzing vibe of the experience.

Finally, Sanja herself is a wonderful person. She greeted me by my first name and with a hug (despite never meeting in person, only on Instagram) when I entered the event – and this shows a great care for the people who came out to support her that evening.

Well done to you, S.K. Stapar, and I am confident there are infinitely great things coming your way.

Check out S.K. Stapar’s debut romantasy book - Midnight Gate.

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