Alternative Ways For Businesses To Use Twitter

There are better (and more interesting) ways for companies to use Twitter than simply have a "conversation."

Most people think of Twitter as either a great way to engage in conversations with individuals, or as a great way for a company to blast out little bits of content in 140 characters at a time. There are also plenty of Blogs and Twitter conversations about how companies "should" use Twitter - as if there is some kind of professional code of conduct for businesses on Twitter. Bottom...