Are Book Blurbs Worth the Effort or a Tradition That “Rewards Connections Over Talent”?

By any measure, I’ve been pretty successful at getting book blurbs across my ten published books. Deepak Chopra. Tony Robbins. Adam Grant. They have all done book blurbs for me in the past and with my last book Non-Obvious Thinking, we went out big on blurbs—collecting more than 50 of them from a collection of visionary authors, business leaders, innovators. It was time consuming, humbling and according to a new article from this week’s NY Times, maybe a total waste of time.

According to ...