It’s still adtech

This morning Wired published This Ad-Tech Company Is Powering Surveillance of US Military Personnel. It’s a good piece, which is typical of Wired lately. But what caught my eye was “Ad-Tech” in the headline. Some writers say “ad tech.” Others say “adtech” or “AdTech.”

I’m highly leveraged in “adtech,” since I’ve now posted 160 pieces (including this one) using that expression since 2008.

So I did a Google Trends search on the three uses, and saw that “adtech” still wins, by a hair, though “ad tech” is close, and was ahead for much of the ‘teens.

The more interesting thing is that interest in the topic itself dropped by 75% between 2004 and th e mid-teens, and has kinda flattened since then.

But it’s still an issue.

At least I am relieved of the need to go back and change all those posts.