Autodesk’s CMO says Nike was the big brand winner on Super Bowl Sunday

Dara Treseder breaks down why so many brands adopted a ‘safe’ approach during Sunday’s big game.

Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder offers hot takes on this year’s hits and misses from the big game’s ads. She joins host Bob Safian to break down what makes an NBDB (“never been done before”) moment, why so many brands adopted a “safe” approach, and what trends business leaders should note going forward.