American Wine 2025: Field Notes from the Unified Symposium

Sue and I recently attended the Unified Wine & Grape Symposium in Sacramento, California, North America’s largest wine industry gathering. Attendance was about 10,000 for the meetings, seminars, and the massive trade show. The event is simply too big to summarize, so we jotted down field notes instead to give you a sense of the action. Here, in no particular order, are some of our observations.

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Wine industry trends. White is the new red. Stable sales are the new growth. Wine sales are down i...