This Local Newsletter Earned $52K Last Month (85% Profit)

Michael KauffmanFounder of Catskill Crew $52,000 revenue in 1 month

Catskill Crew is a newsletter for The Catskills, a mountainous region in the eastern USA popular for hiking and such.

Michael Kauffman started the newsletter around the end of 2023 and recently tweeted that it earned $52K in January (85% profit).

A recent edition of the newsletter

Michael also tweeted recently…

You can monetize ANY newsletter without ads. Yesterday I did $3,900 in revenue. $1,600 in D2C and $2,300 in B2B.

No ads. No cold outreach. No media kits. No CPMs. No CPCs. Just product. Build an audience and validate ideas.

Also says in the replies there that they have 17.5K subscribers now and sell “board games and discount cards.”

Products in their store include the Catskill-opoly board game ($60 a pop)

Love seeing a non-city local newsletter doing so much revenue. 

Could you do something similar for another region?

Learn more from Michael here…

How Catskill Crew Turned a Local Newsletter Into a Local Culture BrandLocal Newsletter 101



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