Tips for Marketing Romcoms: Nicola May on the Creative Differences Podcast
This month’s special guest Nicola May reveals her tips for marketing romcom fiction…
TRANSCRIPT
MARK: (Reading a question from GB Ralph) “How do you reach your rom com readers and market to them? Romcoms can cross so many other genres: romance, comedy, women’s fiction, but don’t really fit into any one of them, which can make it tricky.” So yeah, the marketing of them. Have you identified who your readers are? Do you find that with your different series you’re marketing to slightly different people? Is there any kind of knack to this?
NICOLA: You know what, I’ve had the most scattergun approach to marketing my whole writing career. Sometimes I don’t actually know how I’ve been so successful (laughs), but I think is I just I talk a lot and I share a lot, and I think I’ve had such ground work from when I started out way back in like 2011, when the first one came out, that I’ve just created an audience by being repetitive, because I haven’t even got that many followers on any of my things. And but you know what I will say as well, Amazon is King. Once the algorithm hits, you get you over your 50 reviews once. And I think with KDP, they obviously want you to do well because they do well out of you as well. They will then give you the deals and throw you out there. I have got a mailing list and if I tell you how many are on my mailing list, people won’t believe it. They will gasp… 258!
MARK: (gasps!)
NICOLA: Because when I started out, when I started out with Cockleberry Bay, obviously Amazon just alert people when a new book comes out. So I’ve got a lot of followers on Amazon, but post and I didn’t think that. Now again, one of my mistakes… I should set up a mailing list. I never bothered. I don’t pay now for any Amazon advertising because I don’t know how to do it. I do think… now I don’t know if other authors find it more difficult now, but I could spend £100 and it’s gone within seconds.
MARK: I mean, it’s the thing we’ve shown the Cockleberry Bay, the Ferry Lane, How Do I Tell You? But how many books have you written in all? Was it 18?
NICOLA: I’ve written 18 now. Yeah, so I was writing two a year. Yeah, I’m lazy now. I’m writing one a year now.
MARK: I don’t think anyone’s going accuse you of being lazy. I’ve said this again and again. Resilience counts for a lot in this game. It really does. You’re going to have the ups and downs, the lows and highs. And it’s… you just got to hang in there haven’t you?
NICOLA: Well my motto is persistence over resistance. I’ve had so many no’s, I’ve made so many mistakes, but I think it is… just keep doing little things and keep… just every day and you will get results.
MARK: Right.
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