How MedTech Can Use Patient Stories to Persuade Physicians and Payers

What’s one piece of content that can help medical device companies persuade physicians, payers, and patients?

Patient stories.

What are patient stories and why do they matter in medical device marketing?

Patient stories give a first-person account of an illness or injury, how it impacted the patient’s life, and what they tried to get better. It also describes how a drug or device affected their illness or injury and how their life changed after.

Unlike focus groups or surveys, patien...