Reading is a form of hypnosis

In my work sometimes, I have the opportunity to use a little hypnosis on people, to help them overcome phobias, anxiety, panic attacks, obsessions, undesired habits, etc. With almost every person, they say something like, "I don't think I can be hypnotized."
This is how I usually reply: "Have you ever been so engrossed in reading a book, that you were living it, not aware of turning pages, not even aware of reading, just experiencing the story as it were happening to you?"
I can't really imagine any person that is a member of Goodreads answering that question with anything but a 'yes.' And not just one 'yes,' many, many 'yeses.' As many 'yeses' as ninety percent of the books you've read. (Maybe eighty if you've been unlucky in your choices)
Hypnosis is nothing more than applied concentration. And every single one of you is a great candidate for it. Got any bad habits you want to get rid of?