The Client Awareness Journey - 5 Phases Towards Working With You

As coaches and consultants, we’re not just in the business of personal and professional transformation; we’re also guiding potential clients through what I call the “Awareness Journey.”

The model originated from Eugene Schwartz’s 1966 “Breakthrough Advertising” book, where he introduces the five stages of customer awareness. I’ve adapted it for the transformational process of coaching and consulting.

When you understand these 5 Awareness phases, you can tailor your message, connect with potent...