With everyone's attention being increasingly balkanized, I'll sometimes post things on one channel, just to see if anybody runs across it.
Like I don't always push Post XYZ to multiple channels. It's kind of a bit of A/B testing on my part, seeing where there might be some engagement.
My social media is pretty much a still pond, and always has been, even when I've posted content reliably and tried to vary it. Whatever and whoever I am, it's not something that the denizens of social media particularly value.
Now that the techno broligarchs are flexing, maybe people will increasingly tune out (unlikely) and engage with other media (like, you know, *koff* books *koff*) and we'll see a return to reading as a tonic to these doomscrolling days.
Or not.