App fatigue is real—rethink apps beyond subscriptions

App users want different models to use and pay for apps. Smart app makers will offer them.

Launched 16 years ago with only 500 apps, Apple’s App Store revolutionized how we interact with our devices. As of 2023, the App Store had nearly 1.8 million apps, spanning categories like gaming, fitness, productivity, social media, and much more. The phrase “There’s an app for that” has never been more true.