So you *can* get value out of advertising. Good to know.

Prepare the viands, prepare the foods, prepare the strange wines, for tonight
is indeed a great night!

Guess when I started the Facebook ad campaign for the Fermi Resolution Worldbook Backerkit!

…This isn’t sarcasm, or a twist. The Facebook ads worked. Let me repeat that: the Facebook ads worked. And all I had to do was reflexively follow Backerkit’s instructions, to the letter, and with as little originality as I could muster.

Note that the right lines mark how many followers I’ve gotten for this project in total, not how many I’m getting per day. If I had pulled four hundred followers out of this advertising junket I’d be making entirely different plans for next week. I’m happy with the numbers I’ve gotten, trust me.

Now I just have to figure out what it all means.