Building An Ideal Client/Customer Profile (ICP)

When building sales strategies and plans, it’s helpful to identify the kinds of clients or customers who are right for you. It’s common for companies to feel that everyone can benefit from their offerings, and while that might be true, it doesn’t mean everyone is a good fit. It’s good to have an Ideal Client/Customer Profile (ICP) to prioritize where to focus selling and marketing efforts. Within the ICP, I look for five things. Does the customer have:

NEED for your product or service?TIME to...