Creating need for your product or service in less than 30 seconds

You can run into a potential customer or client anytime and anywhere so you should always be prepared for that occasion. But you want to make sure you’re going to communicate something appropriate for that moment and chances are, if you run into someone by accident they’re not going to be very open to hearing a 30 minute PowerPoint presentation.

​Unfortunately many sales people only have one pitch ready to go and they try to give it in every situation. They have 20 slides in their bag or on thei...