Is Meta Getting Ready With Its AR Glasses?
Meta is embarking on a massive AI-driven transformation, introducing a wave of AI-based hardware products while integrating AI deeply into its ecosystem.
Among the highlights are Oakley-branded smart glasses for athletes, slated for 2025, alongside high-end glasses with built-in displays that showcase advanced technology.
Meta is also revisiting its smartwatch project and developing camera-equipped earbuds as an AirPods rival.
The company’s first AR glasses, codenamed “Artemis,” represent a leap into true augmented reality, with a planned release in 2027.

These initiatives reflect Reality Labs’ leadership and Meta’s dedicated division for hardware innovation, signaling the company’s ambition to dominate the AI and wearable technology markets.
AI integration will be central to all these devices, transforming their functionality and user experience.
With this pivot, Meta appears poised for a potential reorganization, similar to shifts seen at Google and Microsoft, as it aligns more closely with its AI strategy and hardware ambitions.
This move is, therefore, part of a broader transformation to fit into the new business landscape.
Before I jump into it, let me give you also another glimpse into why.
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