Want to be a full-time influencer? Consider freelancing

More than half of Gen Z aspires to be influencers, but the recent TikTok uncertainty shows why it’s a good idea to diversify your income.

More people than ever aspire to become influencers on social media, given YouTube’s proliferation as an entertainment source and the popularity of Instagram and TikTok. Some 57% of Gen Z aspire to be influencers, according to a 2023 survey of 1,000 U.S. respondents. It makes sense after seeing influencers earn big payouts while having more freedom and flexibility to work on their terms.