Frustrated with today’s ‘attention economy’? You’re really going to hate what comes next

The ‘intention economy’ is coming. It’s like Christopher Nolan’s ‘Inception,’ but instead of using dreams to influence people’s actions, stakeholders will use AI.

In the 1990s, the internet was a bit of a wonderland. It was new and liberating and largely free of corporate and government influence. Thirty years later, I don’t think any of us would describe the internet this way. Worse, if subscribers to the Dead Internet Theory are correct, much of what we see on the internet today isn’t even created by humans anymore—a trend that is likely only to accelerate with the rise of generative AI technologies.