How an AI-generated ‘expert’ sank into media deadlines

As AI tools improve, internet ‘slop’ clogs the web with misinformation, raising urgent questions about the future of digital content.

Ashley Abramson first came across Sophie Cress in a cold pitch to her work email. Cress was asking to be an expert source for any stories Abramson was working on as a freelance reporter. “I’ve got over 8 years of experience and qualifications in Psychology and Couples & Family Therapy, and I’m enthusiastic about exploring potential collaborations, especially in the areas of love, relationships, or LGBTQIA+ topics,” Cress wrote.