Content to commerce: MeatEater’s path to $100 million success

Steven Rinella’s MeatEater thrives in a struggling media market by blending high-quality content, commerce—and a deep love of the wild.

Steven Rinella is a busy man. As the founder and on-air face of MeatEater, a weekly reality-TV show, he oversees an ever-expanding empire of content and commerce focused on an outdoor lifestyle. But Rinella, the businessman, is not too busy to be Rinella, the outdoorsman.