On Being a Changemaker

So you’ve become a clicker trainer! Naturally you are very excited. You want other people around you to stop using punishment-based methods and start clicking. So you introduce the clicker at your dog club or high school or wherever you are using it. And guess what: people not only don’t change, they get mad at you.

What do you do now? Here’s a biologist’s look at the process of making changes.

What people do when you start to institute a change (in chronological order):

Ignore you...